LogMeIn's suite of online collaboration tools was re-launching their premiere video conferencing solution, GoToMeeting, to include more features and a new user interface. The goal was not only to showcase these improvements but also to position the product family as a solution suite rather than individual products. Creatively, I wanted to create a series of images that would allow the audience to imagine themselves with the unlimited potential of traveling and exploring the world. This concept connects this solution with the idea of making that ideal possible and attainable. This campaign was initially a social program that I directed using the existing "Work From Here" tagline. The collection of samples above is a proposed expansion of this campaign in the form of a fully integrated advertising program. I am responsible for all creative art direction and execution for this project. Winner of a 2020 Hatch 60 Merit Award for Design
Work created as a full-time employee at LEWIS PR, Inc.