Digital River is a global ecommerce company that recognized a pivotal shift in the industry. The originally designed end-to-end monolithic philosophy was transitioning to a more flexible headless model. Recognizing this shift, their website had to be revamped to tell a new story and to position themselves as best-in-class in the industry. This was achieved through a more contemporary and human design, a new information architecture, and a more engaging and interactive way to display content such as a scrolling homepage graphic. I was responsible for UX/UI strategy and creative direction. All design was executed by Rachel Lemieux. Work created as a full-time employee at LEWIS PR, Inc.