SMART Technologies, famous for their interactive learning tools, was looking for a campaign that would generate awareness and demand for their SMART Learning Suite software as well as reinforce that the company’s technology has evolved with the times. This campaign emphasizes the explosion of creativity and communication that SMART enables through their collaborative technology. This is achieved by applying photos of children and teachers that are interacting with the software and overlaying them onto bursts of brightly colored paint/chalk. This medium gives a nod to traditional artistic learning vehicles to make the promotions more recognizable to educators while also making the technology more approachable. I concepted and created these campaign samples which include a print ad, email, and event banner.