Iconic Credit Card and Travel Company
Campaign Creative
An iconic credit card brand's business travel division needed a branded campaign platform to target middle market customers. To achieve this, I focused on the individual end-user using photography of somewhat stylish, young professionals in transit. These people exhibit candid, easy-going, calm expressions to demonstrate how effortless business travel can be while using this solution. The typography combined with the geometric textures provide a unique and modern brand that will stand out from the competition. I was responsible for all concepting and design execution. Logos and names have been obscured for confidentiality. Work created as a full-time employee at LEWIS PR, Inc.