GPS Trackit was launching a new product that provides companies with visibility into the cabins of their workers and vehicles via dash cam. This new product results in safer driving, which has noticeably reduced the numbers of flipped birds seen on the road. This campaign features The Birdwatcher—a humorous and memorable mascot through video, print, and digital mediums. Credit: Associate Creative Director.
Winner of a Hatch Merit Award 2023 and featured on
Work created as a full-time employee at The Grist.