My Eyelab is a national eyeglasses brand known for its wide selection of frames at affordable prices. With over 2K styles to choose from, there's a style for everyone. In this campaign, we invite our Millennial/Gen-Z audience to celebrate their uniqueness as we demonstrate that glasses do more than help you see better. They allow you to express all sides of your personality and even explore new vibes. I was responsible for the concept creation and art direction of the campaign in collaboration with a team and Hero4Hire animation house.
Work created as a full-time employee at The Grist.