An iconic real estate development company needed a launch campaign for a brand new landmark attraction in New York City that combines thrills with sightseeing. This proposed creative platform relies on arresting visuals to evoke excitement and curiosity. Paired with a modern and upscale stylistic approach, the campaign positions this attraction as a unique and special experience. I am responsible for all creative direction and execution of the core concept. Supporting deliverables such as the landing page, environmental mockups, and digital ad skin are credited to Rachel Lemieux and Ashley Kealos. Logos and names have been obscured for confidentiality. Work created as a full-time employee at LEWIS PR, Inc.