The AdClub hosts the Women's Leadership Forum for marketing and advertising agencies in Boston every year. We were granted the opportunity to develop a campaign to drive ticket sales for the 2024 conference held at the New Balance facility in Brighton, MA. Culturally and politically, women have faced significant turmoil in recent years. We didn't want this year's WLF to be just another women's conference. We wanted to rekindle the fire to fight for the things that are so important to us. You'll see the creative exploration starting in the stylescape ideation phase all the way to the finished execution. The process for me was truly a labor of love and passion. Credit: Art Director/Associate Creative Director
Work created as a full-time employee at The Grist.